LIGNAR PR
is a limited liability company registered at the Warsaw Registration Court (under the registration number KRS 000125589). Apart from employing full time staff members in its main office in Warsaw, LIGNAR PR has a number of associates journalists, experts in many areas, analysts, researchers etc. The agency was established in 1999 as an independent and younger sister of Goldfinger Ltd., an advertising agency. The agency specializes in PR and communication consulting; it works on strategies and carrying out promotions and public education programs. Lignar PR does not advertise for itself, it stays in the background, according to its main rule saying that it is the client who should be the most important and visible.

The range of services

Lignar PR offers the following range of services:
  Mass media market research and journalists' studies
  Communication strategies both external and internal (i.e. newsletters for employees/partners, communications audit etc.)
  Mailing lists preparation and updating
  Creation and distribution of press releases and other external communication materials
  Consulting in the area of communication, mass education and public information, supporting organizational and social change and economic restructuring
  Media queries/requests coordination and response
  Constant liaisons with journalists and clientsą personnel
  Press and media monitoring clipping service covering all national publications, specific trade and local publications
  Media and communication skills training
  Crisis management and communication
  Supporting and organizing events, i.e. openings, press conferences, briefings, interviews, meetings
  Visual identification

This basic list does not include special services performed for particular clients according to the current market situation and needs.

List of clients and brands

Auchan Poland
Alsero (Export- import of chilled and frozen meat)
AstraZeneca
Bayer CropScience
Eurodental (Dentist’s Clinic)
Heinz Poland
Johnson & Johnson Poland
Krajowa Rada Notarialna (National Notary Council)
LOT Catering
Marks & Spencer Franchise
Nepentes (Polish Pharmaceutical Company)
Polski Czerwony Krzyż (Polish Red Cross - main board)
PSE-Operator S.A.(Polish Power Grid company)
RR Donnelley Europe
Sokołów SA (leader on the meat market)
Totalizator Sportowy (Polish national loterry operator)
UPC Poland (International cable TV operator)

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